Merchant Doodle Payment Systems

SWFL Jeweler Business Success Story

(SWFL) 83–Year-Old Family-Owned Business gets More Money to Spend Every Month (+10k Annually – NOT Cash Discount). “We thought we were good… but we were so THRILLED when we saw the actual numbers from Merchant Doodle.”

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Started with Merchant Doodle in 2019
Puts 10K+ back on their Bottom Line Annually
Saves Thousands in Ongoing Fees
New Payment Processing Account & Equipment, Custom Business Website, Business Email
Saves Time with Local Concierge Customer Service (just a text, email, or phone call away)

You have a friend in the jewelry business! With over eighty-three (83) years of family experience, this SWFL family-owned business loves to create, design, and repair all types of jewelry. And because they use the latest in technology – laser welding and computerized engraving – no job or repair is too large or too small.

“Before we agreed to give them our monthly statements (to get a cost analysis done) I honestly believed in my heart that we were good. Our payment processing at the time was working just fine and we hadn’t had any real issues over the last ten (10) years. My thought was that the rate was fair enough and consistent, so why fix it when it wasn’t broken?

Where the Owners were coming from:

This business owner is well-travelled and regularly attends industry conventions and learning classes which enables him to bring back the latest jewelry trends and techniques to his store and clients in Naples. Additionally, the well-trained staff’s intense interest-in-and-love-of all things jewelry along with their courteous and polite service makes everyone’s shopping experience exceptionally memorable. And best of all, this owner promises that you won’t experience any high pressure sales tactics at their store.

Because of the age of this business and the experience-level of the business owner, most of the in-place running processes and systems are extremely well-vetted and virtually fail-proof. They know what they are doing, why they are doing everything the way they’re doing it, and are very slow to change anything because everything works so well.

Merchant Doodle came back with a very thorough cost analysis and rate comparison… and to my disbelief at the time… it showed an overall annual savings of over ten thousand ($10,000) dollars! When I tell other owners they always assume I’m talking about a reverse cash discount setup but I’m not… this is on regular traditional payment processing! It’s been over two (2) years now since we changed, and I can tell you today that the extra moneyisvery real. It’s been exactly what they said it would be for us.”

In-House Success Notes:

This business badly needed their website updated and after a few visits and candid conversations with Christy the owner began to realize that Merchant Doodle was reliable, consistent, and local… which meant that it may be a good fit and definitely worth looking into more. He was confident that the business was in good shape on the payment processing, but when presented with the website proposal the owner agreed that it wouldn’t hurt to “just take a look” and have us do a cost analysis.

Once the owner agreed, we quickly sprang into action by helping him gain access to his existing processors online portal where we pulled the last two (2) months credit card processing statements. With statements in-hand we completed the cost analysis in forty-eight (48) hours and presented the owner with a side-by-side comparison of what his business was paying at that point and what it would be paying if he moved over to one of our traditional processing programs. To his immense surprise and delight, his payments account was extremely over-priced (he hadn’t had a cost analysis done in over 10 years) and we were able to put more than 10K annually right back in his pocket.

His new equipment came in less-than-a-week and we integrated the new payments system right into the staff’s existing workflow. This particular owner felt a lot more comfortable not cancelling his old existing merchant account for another month (always safety first) but when he did decide to cancel the old account we returned the old credit-card processing equipment and got the account cancelled for him. Next, we built the business a fast, up-to-date, mobile-friendly website that looks and feels just like their business and setup O365-for-Business email addresses for them at their domain name so they could have professional customer facing email addresses on their new business cards. Finally, we updated their Google MyBusiness account to reflect their correct physical address & website URL.

Statistically Speaking:

When talking to Business Owners everyday at Merchant Doodle, we hear a lot of reflexive responses like:

Of course having 100s of local SWFL small-and-medium businesses as valued clients allows us the unique perspective that only comes from the real numbers and statistics which clearly tell us:

83% of all small businesses lose (and will continue losing) money on payment processing.
Fact: We routinely help clients keep 3-4k and sometimes 8-12k+ per year on traditional credit card processing.
78% of business owners believe there is something special about processing thru their bank.
Fact: Most major banks (top 10) are referral partners with a major up-stream processor. are The only things special about it are Higher Rates and Slower Customer Service.
71% of businesses do not have an efficiently optimized payment setup and checkout flow.
Fact:There is an entire consulting industry built around choosing POS and Payment solutions for businesses. Most don’t require that, but a little knowledge & guidance can go a long way.

Direct Q & A:

Q: Was there any particular reason you decided to use Merchant Doodle?

A: Actually, we weren’t looking to switch anything and we really thought we were good. However, after Christy visited us several times we realized that it couldn’t hurt to see where we were at rate-wise. Well, now I can tell you now that we are thrilled we did! Merchant Doodle put over 10k per year back in my wallet, which is huge for our company. But as huge as the money is for us, another major part of our decision was the fact that they’re based here in SWFL as well. We like that they’re just a phone call away. We also elected into the free unlimited paper program so we get that delivered to us any time we need it. It’s really just one less thing to think about and one more thing that helps us save time.

“Switching to Merchant Doodle was simple and seamless and put Big Money back in my wallet. It’s not just hype or marketing, they really did it for us! We couldn’t be more happy with Merchant Doodle as our payment provider… and we recommend them to all business owners.”

Q: What did you hope to achieve for your business by using Merchant Doodle?

A: We wanted two (2) things. First, a fast and mobile-friendly website that represented our business and second, payment processing with competitive rates and highly accessible support. With Merchant Doodle we were given exactly what we asked for with our fast and beautiful website, and they take care of our merchant services and processing without a hitch. We have next-day funding and they always go above and beyond to make things easy and are helpful and close by when we need anything… even if it is just something small like our logo, or an image, or re-ordering business cards.

“Merchant Doodle has helped us achieve our online presence goal of a fast website which increased our revenue by getting more customers into the store. Increased foot traffic & having extra money available has improved our cash flow & allowed us to invest even more into growing the business.”

Q: How long have you been with Merchant Doodle?

A: We’ve been with Merchant Doodle for two (2) years now and we love how quick and how fast and responsive their team is when we call or email. They go above and beyond to make things easy for us and are so helpful whenever we need anything. Even when it is something small.

“They really care about helping us and they check in with us every so often just to see if we need anything. We highly recommend Merchant Doodle to all business owners in SWFL because they really will make a big difference for you and your operation… it’s not just hype or marketing it’s real!”

Merchant Doodle Facts:

Because it’s a large ongoing expense for all businesses (and we can usually make a huge difference) everything at Merchant Doodle starts with your payment processing.
At Merchant Doodle we believe that even though paying credit card processing fees is a necessary evil, you and your business shouldn’t have to pay more than what is fair for the amount of volume you process. It’s our duty and job to help SWFL business owners understand who you’re paying fees to, what you’re paying for, what service and type of services you should expect for what you pay.
At the end-of -the-day it’s all about keeping more of the hard-earned money your business brings in, so you have more money to spend on the things you and your business need.

We have discovered that most business owners don’t realize the following facts:

Payment transactions all go thru the same basic routing, processing, and/or gateways. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global and a few others.

Almost all Top 10 Banks are just referral partners for one of the major acquirer processors. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global, Evalon and a few others.

We all (payments providers) have the same access to these services. For instance, Merchant Doodle has the exact same accounts PNC offers. We offer Clover and a bunch of other POS Systems and Integrations just like the banks do (with much lower overhead & better service).

What you (as a business owner) are really choosing is your servicing partner. Everyone pays interchange to the major credit card issuers, but it’s the servicing partner (us) that takes care of you, your business, and any merchant account or processing issues that may come up.

We’re a certified Microsoft Partner, Google Partner, and offer excellent Cloud-based Payroll. We manage business social media accounts, SEO and paid ad campaigns across all online and social channels, and we provide enterprise email and graphic design services including business cards and logo design for all our clients.

Since the payment processing services are the same, it’s always better to choose a servicing partner with a local presence and lower overhead (which equals MORE MONEY in your pocket).
+We offer a lot of additional value along with concierge customer service and attention that can’t be matched by your bank.
This means that you’re more than just a number to us because we’re interested in you and your business. And taking action is as easy as calling us up today. We’re here and we’ll be glad to hear from you.