Merchant Doodle Payment Systems

SWFL Event & Floral Business Success Story

15 Years Same Payment Processor (SWFL) Event & Floral Design Company gets MORE Monthly Operating MONEY + New Website & Online Invoicing System! 

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With more than thirty (30) years in the event and floral design business, the owner pulls from a virtually unlimited archive of great ideas and creative approaches on each and every project. The immense experience he brings to home-corporate showcasing and weddings has proven to be a big hit and a great fit in the SWFL market. 

“I think we’re kind of known for taking both a personal and professional interest in our clients, their family events, their business functions, and even in their homes. The things that are important to them are important to us… which is probably why many of our clients have also become our friends. 

Merchant Doodle created us a gorgeous new website… basically the website I was always dreaming of. Doing our payment processing through them frees up a bunch of extra cash and they helped us get the right online invoicing setup (we went thru a few) and it runs on the same merchant account that runs our physical payments machine, which is a Clover Flex. Overall, it just adds up to more money at the end of every month, everything on a single statement, and great customer service.  

Where the Owners were coming from:

As an educated business owner that had owned and operated three (3) different floral design businesses before moving to Naples twelve (12) years ago, this owner knew exactly what he wanted and what approach he wanted to take to accomplish it.  

The owner was extremely interested in building a modern and update-to-date online presence that would accurately illustrate and showcase all the beautiful floral & design work he does for his clients. He also wanted to re-brand the business with a new logo and feel and had some very specific and developed ideas about how that should look. 

Based in Naples, this event and floral design company was using their local bank and a Clover Flex machine to process their physical location payments. On-site or at-the-event payments were all they accepted at the time as they had no online invoicing or online payment system in place.   

We’re really glad we found Merchant Doodle and made the change. Business and payments in general are changing and evolving… everything’s going digital really fast. If you haven’t gotten a checkup in a while on what you’re paying to accept credit cards and other payments, give them a call. You can’t do better than Merchant Doodle… they really earned my review. 

In-House Success Notes:

As soon as the owner signed our website design contract, we sprang into action to address what was most important to him. We sketched out a great layout for a very photoimage heavy event & floral design business website that also had to load quickly on mobile devices despite having multiple high-resolution images on every page. This also meant turning up the website’s server resources and bandwidth a bit – thank you Google Cloud Platform Hosting… his website is very fast! 

During the back-and-forth web design process, we re-touched on our merchant services programs with the owner and explained how as his merchant services provider we were offering his business the exact same processing (through the exact same processors and gateways as all the top banks) including next day funding, but for a lot less in total costs and with a much higher level of service.  

After doing a side-by-side cost analysis comparison showing the owner what he was paying his local bank for processing every month, the owner agreed to try us out for a few months using our Written No Risk 100% Money Back Guarantee. We provided him with a new Clover Flex (a newer version than the one the bank had provided). The very next month the owner called requesting assistance in cancelling his bank-related merchant processing account and returning the banks used equipment.  

Fast forward a year later (during Covid-19) it had become time to make a few more updates including allowing customers to pay online via online-and-email invoicing. This way it would be much easier for customers to make payments and the owner would receive his payments from brides and country clubs much faster. Currently this business processes close to 95% off all payments online via the custom domain-name-branded invoicing system that we provided them with (including on-site training) and their online invoicing portal is as fast, beautiful, and classy as their business website. 

Statistically Speaking:

When talking to Business Owners everyday at Merchant Doodle, we hear a lot of reflexive responses like:

Of course having 100s of local SWFL small-and-medium businesses as valued clients allows us the unique perspective that only comes from the real numbers and statistics which clearly tell us: 

Direct Q & A:

Q: What prompted you to consider switching to a new merchant services provider?

A: My business was growing, and I knew that having a merchant services and technology partner would enable my business to be agile and adapt when we needed it toThe bank only offers basic merchant services which I knew we would outgrow at some point… and we didThe decision to switch to Merchant Doodle was advantageous to us because they were able to setup and train us to use our online invoicing system, which allows us to send out invoice emails and allows our clients to pay online. It greatly decreases the time spent on billing while also improves cash flow and revenue. 

“The paymentsonline invoicing system, and extra cash each month are all excellent. And they have an extremely talented technology crew and support system in place that pays attention and always take care of every little need and issue that pops up for us.”

Q: What did you hope to achieve for your business by using Merchant Doodle?

A: Our first priority was to have a beautiful custom website built that looked like us. We had some pretty specific ideas about what we wanted and even though we had some pretty lofty goals for it all, that project has completely exceeded my expectations. They also put a lot of money back on the table for us from our payment processing which was important too. Since then we’ve had them setup enterprise email through Google G-Suite and help us vet-out and ultimately choose an online invoicing system that does everything we need it to do. We went through a couple of different invoicing systems, but now we have what we need and it works really well. Merchant Doodle has exceeded our expectations and now handles all our payment processing & equipment, our website, and most of the other technology we use including our G-Suite email system and our invoicing software which is also integrated within the same merchant processing account. And it all just works.

“We hired Merchant Doodle to build our new website and now we use them for most of our technology and for all of our credit card and payment processing. Their tech and knowledge is great, their prices are very fair, and they will get you the best payment processing possible. It’s much better than what we were doing before.”

Q: How long have you been with Merchant Doodle? What has the experience been like?

A: We’ve been with Merchant Doodle since 2019.They’ve always gone above and beyond to make things easy for us. They just handle things for us sometimes before we even know about them and I really like that.

“The best thing is that just this past year I was able to get put even more money back in the bank from our payment processing!!! Because our monthly volume had doubled, we qualified for a better rate and Merchant Doodle quickly that done for us.
We all work very hard in our businesses which is why I think that every business owner in SWFL owes it to themselves to listen to what they are offering you because nothing else even comes close.”

Merchant Doodle Facts:

Because it’s a large ongoing expense for all businesses (and we can usually make a huge difference) everything at Merchant Doodle starts with your payment processing.  

At Merchant Doodle we believe that even though paying credit card processing fees is a necessary evil, you and your business shouldn’t have to pay more than what is fair for the amount of volume you process.  It’s our duty and job to help SWFL business owners understand who you’re paying fees to, what you’re paying for, what service and type of services you should expect for what you pay. 

At the end-of -the-day it’s all about keeping more of the hard-earned money your business brings in, so you have more money to spend on the things you and your business need.  

We have discovered that most business owners don’t realize the following facts:

Payment transactions all go thru the same basic routing, processing, and/or gateways. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global and a few others.

Almost all Top 10 Banks are just referral partners for one of the major acquirer processors. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global, Evalon and a few others.

We all (payments providers) have the same access to these services. For instance, Merchant Doodle has the exact same accounts PNC offers. We offer Clover and a bunch of other POS Systems and Integrations just like the banks do (with much lower overhead & better service).

What you (as a business owner) are really choosing is your servicing partner. Everyone pays interchange to the major credit card issuers, but it’s the servicing partner (us) that takes care of you, your business, and any merchant account or processing issues that may come up.

We’re a certified Microsoft Partner, Google Partner, and offer excellent Cloud-based Payroll. We manage business social media accounts, SEO and paid ad campaigns across all online and social channels, and we provide enterprise email and graphic design services including business cards and logo design for all our clients.

Since the payment processing services are the same, it’s always better to choose a servicing partner with a local presence and lower overhead (which equals MORE MONEY in your pocket).

+We offer a lot of additional value along with concierge customer service and attention that can’t be matched by your bank.

 This means that you’re more than just a number to us because we’re interested in you and your business. And taking action is as easy as calling us up today. We’re here and we’ll be glad to hear from you.   

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