Merchant Doodle Payment Systems

SWFL Animal Hospital Business Success Story

Animal Hospital – SWFL SAVES Big with Credit Card Processing Fees AND Bundled Website! 

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For the last twelve (12) years this SWFL custom cake bakery specializing in cakes for weddings and special events has been treating the residents of Naples with extra fancy delights.

“Before we started working with Merchant Doodle, all of our sales went thru our in-store POS system. We didn’t have an online store and to be honest we really had no idea how much an online store would increase our sales. Our POS system was just something we had gotten from the bank and looking back now the fees were really high and expensive.”

Where the Owners were coming from:

This special shop and its special owners (which create cakes and cupcakes that taste as amazing as they look) used to do their brick-and-mortar (onsite) payment processing using a full Clover Station POS system from their bank, which was Bank of America. The payments system worked well enough, but in 2018 the time finally came when the business needed to modernize its website so it would work well on mobile devices. Additionally, the owners were entertaining the idea of an e-commerce store that offered a fantastic online shopping and checkout experience to their customers as well.

One thing they knew was that they absolutely 100% wanted the online store (and the new website) to look and feel uniquely like them and their business. It had to be an accurate representation of their unique business and showcase all the goodness the had to offer. Due diligence led to three (3) quotes that ranged from $7,000 to $9,500 dollars for the online store creation and setup alone.

“Merchant Doodle got us a new POS (the same model we were already using) but plugged-in better processing with local customer service (big time saver for us) and a much lower rate. And it’s the same merchant account that runs our online store checkout… so overall it’s a single monthly statement, way lower fees, and quicker local customer service and attention. We love Merchant Doodle and were never leaving… thank you guys!”

In-House Success Notes:

When talking with Jasmine about the previous POS and processing system her response was “oh its no big deal, its just from the bank”. Whenever we get open communication like this from a business owner we always go into high-performance mode and work extra hard to present them with great options because when the owners mindset is open, we can always make a huge difference. 

In this case we were able to offer significant savings on the monthly credit card processing fees (because the business was over-priced by the bank) and we replaced their Clover Full Station POS with a Clover Mini Station (which has a lower monthly service charge as well). The Clover Mini has the exact same functionality as the Full Station as far as reporting goes, which is the only functionality the business owner and staff were even remotely interested in or going to use.

After we got the payments account and the POS switched (so the monthly savings were locked in) we were able to get the clients new custom website and e-commerce store designed, built, managed, and hosted on our Google Cloud Platform (lightning fast on mobile) for around $4,200, which was mostly offset and covered in the first year by the processing fee savings. And of course the online e-commerce store uses the same payment processing account as the clients brick and mortar store which means a single monthly service fee and a single monthly account statement (easy for them).

Statistically Speaking:

When talking to Business Owners everyday at Merchant Doodle, we hear a lot of reflexive responses like:

Of course having 100s of local SWFL small-and-medium businesses as valued clients allows us the unique perspective that only comes from the real numbers and statistics which clearly tell us: 

Direct Q & A:

Q: What was the main reason you switched from your original provider to Merchant Doodle?

A: Our office desperately needed a new website and help with increasing our Google Reviews Ratingsso when Mary met with us and gave us the all information about this Naplesbased company… we kneit would be a good fit if we could get the things we needed all in one place and with great pricing 

“Not only did we get the custom website we were looking for that really showcases who we are as an animal care provider, but we also put a lot of money back into the business account in the process!”

Q: What goals did you hope to achieve by using Merchant Doodle?

A: At that time we mainly just wanted to get the website off our plate. I had assigned the website to our office manager but getting something that looked great and that the staff could easily update on their own proved to be harder than we thought without spending a fortune. And I had always thought that merchant services should be a bit simpler and less painless to work with but I had never found a provider that lived up to that idea. Merchant Doodle not only turned out to be local, but we got everything else we had hoped for because we saved a lot of money and they really do have the best customer service. Not only are they always here when we need them, but the 24/7/365 support number is always answered by a person that speaks our language and we never have to wait on hold which is priceless.”

“Plus when we need paper, I just send an email and it gets done in about 15 seconds. The fact everything is so easy and we save so much time is a real bonus and a true rare find these days.”

Q: How long have you been a with Merchant Doodle?

A: We’ve been with Merchant Doodle for almost two (2) years now. We were so happy with the work they did on our first location and the results in our Google Reviews that we had them do everything for us at our second location. We are now using them at both of our locations in SWFL.

“We found out that Merchant Doodle actually has an excellent reputation with SWFL business owners that are in-the-know. And we actually refer people to them. A lot of our own clients have businesses themselves and I’m always telling them that if you’re looking to go to the next level and really keep your money in your business and save time, then you need to check out Merchant Doodle. They have definitely earned their great reputation and they will definitely help your business.”

Merchant Doodle Facts:

Because it’s a large ongoing expense for all businesses (and we can usually make a huge difference) everything at Merchant Doodle starts with your payment processing.  

At Merchant Doodle we believe that even though paying credit card processing fees is a necessary evil, you and your business shouldn’t have to pay more than what is fair for the amount of volume you process.  It’s our duty and job to help SWFL business owners understand who you’re paying fees to, what you’re paying for, what service and type of services you should expect for what you pay. 

At the end-of -the-day it’s all about keeping more of the hard-earned money your business brings in, so you have more money to spend on the things you and your business need.  

We have discovered that most business owners don’t realize the following facts:

Payment transactions all go thru the same basic routing, processing, and/or gateways. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global and a few others.

Almost all Top 10 Banks are just referral partners for one of the major acquirer processors. These may include FirstData/FiServ, TSYS, Worldpay/FIS, Heartland/Global, Evalon and a few others.

We all (payments providers) have the same access to these services. For instance, Merchant Doodle has the exact same accounts PNC offers. We offer Clover and a bunch of other POS Systems and Integrations just like the banks do (with much lower overhead & better service).

What you (as a business owner) are really choosing is your servicing partner. Everyone pays interchange to the major credit card issuers, but it’s the servicing partner (us) that takes care of you, your business, and any merchant account or processing issues that may come up.

We’re a certified Microsoft Partner, Google Partner, and offer excellent Cloud-based Payroll. We manage business social media accounts, SEO and paid ad campaigns across all online and social channels, and we provide enterprise email and graphic design services including business cards and logo design for all our clients.

Since the payment processing services are the same, it’s always better to choose a servicing partner with a local presence and lower overhead (which equals MORE MONEY in your pocket).

+We offer a lot of additional value along with concierge customer service and attention that can’t be matched by your bank.

 This means that you’re more than just a number to us because we’re interested in you and your business. And taking action is as easy as calling us up today. We’re here and we’ll be glad to hear from you.   

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